(Newswire.net — April 5, 2014) Bournemouth, DORSET —
Facebook being the size of a country with over 460 million users is the fastest growing social media platform with its massive potential customer base.
The key to effective use of Facebook is not to send a big message to the milions of users but to target and hone in on the users that will be interested in your products and services.
Hidden in Facebook’s settings options is the ability to target page posts to specific users based on their age, gender, location, relationship status and other criteria.
Tim Krotiris, co-founder of Social Media Servants digital agency, says the most valuable aspect of Facebook advertising is getting people involved – otherwise known as “building engagement”.
Ads that encourage people to visit a website, enter a competition, sign-up as a user or comment on a post are all effective ways of engaging with potential customers.
With Facebook’s recent adjustments to its algorithms, only about 2 percent of those who “like” a brand’s page will ever see its’ posts in their news feeds.
Brittany Richter, supervisor of paid social at digital marketing company iProspect, says,”Most other social platforms out there are still underdeveloped (in terms of ads) and do not allow you to track the user experience.”
Only businesses that use paid, targeted advertising on Facebook will succeed now.
Unpaid posts will be seen by around 5 percent of your followers, whereas paid posts can be seen by around 16 percent.
According to Michael Lazerow, who is the CMO of ExactTarget Marketing Cloud,“if you want to succeed in the feed-first, mobile and social world we now find ourselves in, businesses have to realize that Facebook is not in the advertising business; instead it’s in a high-quality content business that facilitates curate the content to its massive user base.”
So in order for any business to remain viable in todays market place they must know how to use the latest social media elements, most importantly Facebook!
Text-only status posts have 65 percent fewer views since the algorithm change. Posts with links embedded have 30 percent more views since the change.
If you want to be seen on Facebook, you need to link.
Facebook is trying to fundamentally change what you post and the actions readers take when they see your posts.
Facebook wants to reward advertisers who post mobile-optimized experiences.
If they are not on Facebook they can click the link to find out how they can master facebook for free.
Sources:
http://www.thesouthernreporter.co.uk/opinion/columnists/getting-it-right-on-facebook-for-firms-1-3360616
http://time.com/48358/facebook-marketing-eight-ways-to-get-posts-seen-more/
http://www.stuff.co.nz/business/small-business/9901702/Revenue-from-Facebook
http://en.wikipedia.org/wiki/Facebook
http://businesswinningblueprint.com/