Shoppers Flip on TV Deals Ranking Super Bowl Sales Behind Black Friday

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( — January 19, 2015)  — reports 26% said they will purchase a new TV this year (38% under age 30). The 2015 TV Buyer Survey* (TNS) shows some contrast from FatWallet’s 2014 survey as those that plan to buy a new TV this year are more likely to make their purchase from a Black Friday TV deal versus a Super Bowl TV deal  (the opposite of 2014). Purchasing decisions are most influenced by price (45%) with TV brands having the least impact on their purchases in 2015 (13%, down 35% from 2014).

One of the most revealing statistic reports that 1 in 4 Americans now choose to stream the majority of their TV programming. “New electronics consumers stream the majority of the media they consume, including TV and movie content,” stated Brent Shelton, FatWallet online shopping expert. “Retailers responded last Black Friday with some of the lowest pricing ever on smart TVs and 4k models, and we fully expect that to continue with late January sales.”

Other pivotal survey results (of 26% that will purchase a new TV in 2015) include:

25% will buy during Black Friday

17% will buy during Super Bowl sales (32% in 2014)

4% during Cyber Monday

53% will spend $500+(up 18% over 2014)

28% will spend $700+ (up 17% over 2014), 43% with annual income +$75k

19% will spend less than $300 (up 26% over 2014), 33% with annual income under $30k

24% stream the majority of TV programming (43% under 30, 31% of all males)

61% use cable as main source for TV programming

45% are most influenced by price

42% by features

13% by brand

56% will buy smart TVs (up 29% over 2014)

11% will buy 4K UHD TVs (up 45% over 2014)

41% want 55” or bigger TV screens (up 29% from 2014)

45% want 40-54″ TV (up 30% over 2014)(56% under age 30)

28% will make TV purchases via the internet/mobile (up 21% over 2014)

72% buy in-store (down 8% from 2014)


FULL results from 2015 TV Buyer Survey 

FULL results from 2014 TV Buyer Survey


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*The national survey conducted online by TNS on behalf of in January 2015 was fielded among 1,000 adults ages 18 or older.