Social Advertising Offers More Value For Business’ Advertising Budget

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( — March 17, 2015) Wantirna, Victoria — Social advertising first became popular in 2012, when Facebook started coming out with the promoted ads options. It’s a desirable alternative to traditional advertising because it costs less, can be tailored to target a very specific audience, and comes across more organically. Studies show that people are more likely to patronize a brand or product if someone they know endorses it.


Here’s a few reasons why social advertising works:


  1. According to a recent study, 75% of customers don’t perceive advertisements to be truthful. Get social advertising to work in your favor by making your ads less hard sell. Bank on people’s shares. Why does sharing work?

  2. People trust friends and loved ones for referrals. 70% of consumers start to believe in a product endorsed by someone they know. Reviews from people you personally know are bound to be real. In fact, 90% of customers believe recommendations.

  3. People know what their friends and loved ones like. So when someone shares your ad, it’s probably because they believe it to be something their friends would be interested in. This means a higher likelihood of an actual sale.

  4. It may not seem like it, but a product or brand’s Facebook Page, Instagram, and Twitter accounts are a great way to make profit simply by putting their products out there. Existing customers get updates on the latest promos and new products while the shareability of social media allows your company to reach prospective clients.


A study by Neilson Trust Study shows that 84% of respondents trust people they know, while 68% trust consumer feedback over ads on television and radio, and in newspapers and magazines. This isn’t limited to people they personally know, but can span across news sites, celebrities and public figures that consumers deem trustworthy. That’s why social media advertising works. The best way to take advantage of the myriad of prospective “endorsers” is to use them to reach prospective consumers.


For starters, find what works by conducting test runs and monitoring what works. With the available technology, you can see what gets clicked and shared the most. Plus, you can use targeting features to reach a precise group. On Facebook, brands will know where their ads will be most effective by putting placements based on people’s activities. But, even if you’re equipped with all the technical tools, you won’t go far if you don’t make use of strategic and engaging visuals, coupled with a catchy copy. You only have a few seconds to catch someone’s attention. Make sure to make that second work.  


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Ethana Online

19 Duntroon Drive
Wantirna, Victoria Australia 3152