(Newswire.net — December 20, 2017) — You’re probably busy with your “real business” and aren’t yet doing anything in the lines of building your own personal brand – or you’re building a personal brand already and you need more tips for succeeding at it.
Whichever category you fall into, here are the 5 steps to using social media to build your personal brand:
1. Be intentional
Unlike every other user, when building a personal brand, you can’t just go on social media whenever you like to post whatever you like. You have to be strategic and intentional in your social media activities.
Have a plan; have a schedule and style you’d like to follow and be known for. Let your followers know they can expect to get quality content from you, say 17:30 every Monday, for example. Don’t be random. Be intentional in all you do on social media…you want to create and maintain that serious-minded perception of you.
2. Be present
It’s not enough to have a great plan or style; you have to show up to do the work. You have to be present and active. For example, try as much as possible to respond whenever someone mentions you in a post. Even a simple “like” is okay; still shows you’re present.
This doesn’t mean you stay glued to your social media 24/7; only means that you remain active and are responsive – at least respond to anything that directly concerns you within 24 hours.
If leaders like Moshe Kantor can do social media well, then you aren’t too busy to be present too.
3. Be interesting
If you’re not either entertaining or informative – or controversial – in your social media posts, you’ll lose your audience fast and it will hurt your personal brand. Or even sink it.
To attract more followers and fans on social media, make your posts very interesting and likeable. People would naturally share it, therefore expanding your reach.
4. Be social
Notwithstanding your activities, the platform remains social media. So you have to be social. That’s what people on the platform do; adapt fast so you’re not abandoned to be on your own.
Network with people – new people, followers, old friends, influencers, celebrities, etc. Then join in conversations that concern you or that you can add your input to. Jump on trends too and let your voice be heard.
5. Be Monetizable
Never get distracted or forget you’re on social media to build a brand. And brands find a way to make money.
How do you plan to make money from the personal brand you’re building? It’s better to have it all planned out from the onset (even though money should not be your major motivation, but passion for what you’re building your brand around).
What are you known for? Which passion or activity are you building your personal brand around? Do you want to build a large audience and sell traffic/advertisement? Or you want to build an audience of people interested in your passion so that you can consistently sell your goods or services?
Whatever you decide, just ensure you think monetization from the early stages. I hope the questions in the last paragraph help.