(Newswire.net — June 9, 2020) — Businesses today have to try many things to stand out among a crowded competition. The right marketing strategy can be the difference between a growing company or a company on the verge of shutting down. One way to go about promoting your business is through a mobile marketing tour. It can help raise your brand awareness, increase your customer base, and grow your profit margin. While it may be a long process to put together, the benefits can be substantial if done successfully. Here are some tips for organizing a successful mobile marketing tour.
1. Pick out strategic locations.
It’s important to go where most of your customers are to market your company. Different places you could stop include your competitor’s location, retailer stores, festivals, events, fairs, conventions, and many more. A pharmaceutical company chose to visit medical conferences and large state fairs as a part of their mobile marketing tour. If you plan on taking your mobile marketing tour to secure locations such as ticketed events or schools, make sure you obtain the necessary permits to be allowed to do so. Picking out the right locations will maximize your company’s visibility with the kind of customers you want to advertise to.
2. Choose a suitable vehicle.
You might have a particular type of vehicle in mind that you want to use. You may be interested in using a small food truck, or perhaps a large semi-tractor trailer truck. The most suitable vehicle should be based on the kind of tour you’re doing. If food items are distributed on your tour, a branded food truck may be the best option. An electric or solar-powered car could be an effective promotional vehicle if your company is an eco-friendly brand. A simple cargo van may be all you need if you’re simply taking a pop-up tent from one location to another. Additional considerations you should think about include if you want the vehicle to be custom-designed not only on the outside, but on the inside as well. Promotional vehicles come at a variety of costs, so be sure to know what works best for your company’s budget. You should also consider the drivability of the vehicle, insurance, tour maintenance, creative buildouts, and temperature controls.
3. Make your message creative.
You want the art on your vehicle to have one key message. Decide on what that message is, and then make sure your art team can make a design that creatively gets that across. The most important thing you want the completed design to be is for it to be memorable to your target audience. Some companies use the design to encourage those who see it to share their testimonials. The organization, No Kid Hungry, did a tour that highlighted the issue of kids in America going hungry. The vehicle design conveyed their message clearly with it being designed to look like a school bus with kids on it, detailing the number of kids that deal with the problem of hunger, and creating the hashtag #hangry around it. Find a way to come up with a creative design that presents a simple and strong message about your business that will be memorable and create buzz on social media. Large format printing can be useful to have installed on your marketing vehicle. You can learn more about it at craftsmen ind.
4. Hire a professional driver.
If your mobile marketing vehicle is driven to the wrong places, then the whole tour will be a waste of money. It’s important to hire a driver that’s experienced in taking trips to different locations on schedule. Additionally, the driver should have a good safety record and the necessary permits to operate the vehicle that will be used for your mobile marketing. Lastly, the person you hire should also be aware of the department of transportation guidelines. It’s ideal to hire at least two people qualified to operate the vehicle being used. If the primary driver is unable to continue driving, the back-up driver can continue the rest of the tour so it can be completed.
5. Hire a tour manager and brand ambassadors.
Along with a professional driver, a tour manager and brand ambassadors will be crucial for your mobile marketing tour to go smoothly. A tour manager is in charge of training and managing staff, making sure samples are ready to go, managing last-minute tour stop changes, and many other responsibilities. It’s ideal to hire someone who’s experienced with running mobile marketing campaigns. Brand ambassadors are the faces that people will encounter when seeing and hearing about your business. The people you hire in this position should be energetic, upbeat, and knowledgeable about your business brand.
It’s helpful if the people you hire have been personally affected by the service or product your company offers. They can use their personal experience to best relate to your target audience. Since brand ambassadors won’t only be interacting with potential customers, but also possibly operating equipment and performing maintenance, it’s important to make sure all of your staff is adequately trained. Lastly, if you plan to target a Hispanic audience with your mobile marketing tour, be sure to hire people who are bilingual to be your brand ambassadors.
6. Use social media throughout the tour.
Social platforms can be used for pre-publicity efforts to drive excitement and participation. Create a unique campaign hashtag and give incentives to anyone who shares your posts online. You could also stream live videos of the tour to extend your social media reach further. Hiring an on-site social media manager to go on the tour may help you be better able to make sure your company’s tour is getting maximum attention online. They would be responsible for posting updates and live content from the tour and engaging with visitors on-site as they post about your business on their social media.
7. Keep your audience’s attention.
Once the creative design on your marketing vehicle grabs people’s attention, you need something to keep your participants engaged. You could have live music playing that your target audience enjoys. You can also have charging stations for mobile devices, which will make people stay longer. Additionally, great food samples can keep people at your mobile marketing vehicle, and also help leave a positive impression with your visitors. The longer you can keep your audience around your marketing vehicle, the more likely they’ll either purchase from your business on-site, or remember your business later and visit your company’s website.
8. Advertise in the local market.
As your mobile marketing vehicle is going to its next stop, be sure to increase advertisements on TV, radio, print, and Internet as you get closer to that local market. It’s a way to get people excited before your tour vehicle arrives. It’s best to choose the media channels that reach your target audience. You should also consider taking advantage of scheduled on-air interviews in each market to increase the reach and visibility of your brand. In addition, try to submit an op-ed or article to a local magazine or paper in advance of your scheduled tour visit.
9. Partner with influencers.
One of the biggest trends in marketing today is partnering with an influencer. Your business could either choose to partner with ones that are in-market or industry-specific. The benefit of partnering with an influencer is that they can promote your company’s marketing tour on social media, which can help spread the word further. For this method to be effective, you need to create posts and graphics with your scheduled events in advance. When your tour begins, you can have your network of influencers ready to push your social media content to their followers as your tour is happening.
10. Use an online landing page.
An online landing page can serve a variety of purposes during your mobile marketing tour. It can provide information on the schedule of your tour, the locations, and any other announcements that would be exciting or useful for your audience to know. You can also use it to make live announcements about guests that will be appearing in your mobile marketing tour or winners of any contests that you run during this time. The online landing page can be filled with all of your live stream content and any other campaign video you’ve created for the tour. You can use it to track social media activity as well. Be sure to have your web team set up the site to be optimized for desktop and mobile. It’s particularly important to optimize for mobile as a growing number of people are using their phones to access websites. Lastly, for any digital ads you create, you can have them all directing traffic to your landing page to generate more buzz around your brand.
Implementing any of these strategies can help make your mobile marketing tour a success. Be sure to utilize many different promotional tools to get the maximum amount of attention from your mobile marketing campaign.