Vancouver’s Coffee Hub Just Went Digital

(Newswire.net — August 29, 2020) Vancouver, BC — Until now, “stay home, stay safe” and the pursuit of freshly-roasted specialty coffee seemed close to incompatible. However, with the launch of Espressotec’s new Roaster Central online store, it’s never been easier to enjoy craft-roasted coffee from the comfort and convenience of home. Featuring over 50 varieties of coffee (and growing!) from over 25 brands, Roaster Central is the Canadian coffee-lovers source for fresh beans from the origins, roasters, and flavour profiles they crave. 

The virtual coffee emporium sprang from the success and all-around gratification of the Roaster Central coffee-tasting bar, established inside the Espressotec showroom on Clark Drive two years ago. The new site is a recreation of the brick-and-mortar hub connecting coffee drinkers of all levels with talented roasters and freshly-roasted beans for every occasion — and the window to further collaborations with great brands across North America. The goal, especially in light of the pandemic, is to support coffee enthusiasts in their mission to brew great coffee at home, at the office, or wherever life takes them. 

“Taking Roaster Central online means our curated selection of coffees is available not just to the locals, but to folks across Canada keen to brew better coffee at home,” says Rob Paton, General Manager at Espressotec. “It’s a natural extension of our desire to make coffee more inclusive and more approachable.” 

Now, Roaster Central’s growing of specialty coffee is only a click away at RoasterCentral.ca, with new coffees and feature roasters added every month. Visitors can even purchase customizable coffee subscriptions, which make it easier than ever to ensure fresh beans are always on hand. And while other subscription models simply deliver coffees from a single roaster, or select a few varieties from other brands based variously on current trends, seasons, and subscriber preference, Roaster Central subscribers can choose the coffees themselves, along with the frequency of delivery, through the user-friendly account management portal. All without ever leaving home! 

“We hope a hub like this one will make a positive contribution to the bean-to-journey that benefits all parties involved,” says Paton.