Mike Taylor on Non-Sugar Sweetener Market Analysis

Photo of author

(Newswire.net — April 30, 2018) Harvard, MA — Around the world, demand for low-calorie alternatives to sugar have reached incredible levels. Non-sugar sweeteners used in processed foods and ready to drink beverages have increased over the past decade, with food and beverage industry analysts suggesting that demand will continue to grow well into the next ten years. Michael Taylor, business leader and the founder of Vitamin 1, a sports drink manufacturer, knows that North America dominates the non-sugar sweetener market, but that Europe and Pacific Asia will experience significant growth in this sector by 2022. “Low-sugar product development has been spurred by consumer demand for healthier food alternatives,” says Mr. Taylor, an expert in sports hydration and with a background in military and security services. “Diet-conscious consumers and diabetic patients represent the market drive propelling the food service industry to incorporate more of these additive across product lines.” To learn more about non-sugar sweetener industry forecasts, visit https://www.grandviewresearch.com/industry-analysis/non-sugar-sweeteners-market.

Non-sugar sweeteners come in both artificial and naturally-derived forms. Artificial sweeteners include aspartame, sucralose, acesulfame potassium (known in the food service industry as “Ace-K”), alitame, and cyclamate. Sweeteners from natural plant extracts include xylitol, sorbitol, and stevia leaf extract, among others. Both are used in a wide number of products, including confections, baked goods, cereals and beverages. Several types, especially aspartame and stevia, are used as table-top sweeteners as well. Of the many types of non-sugar sweeteners, aspartame dominates the market. In 2011 alone, the worldwide soft drinks industry consumed 21,000 tons of aspartame, and by 2016, that figure was nearly 25,000 tons.

The global soft drink industry is the leading driver of non-sugar sweetener demand, especially in North America, where sports and drinks without sugar are favored by athletes. North American food and beverage producers account for 50% of the total volume of non-sugar sweeteners. Emerging markets in Asia and Europe for energy drinks have increased demand; Europe’s growth in demand, or compound annual growth rate (CAGR), is expected to hit 3.5% from the period between 2015 through 2022. Several factors have contributed to this growth. In Europe, approvals of certain sweeteners by the European Food Safety Authority have opened new opportunities for food and beverage producers. An increased consumer demand for convenience foods in Asia has led to dramatic shifts in the non-sugar sweetener market; growth in population and a per-capita increase in disposable income has seen countries like China and India incorporate these sweetener alternatives into thousands of consumer products.

“Health-conscious consumers are more aware of the ingredients in the products they purchase,” adds Michael Taylor. “Non-sugar sweeteners can be used without the caloric penalty of natural sugar and without the potential health concerns of sweeteners like high-fructose corn syrup, which has been implicated in a rise of childhood obesity.” For more information on Michael, his company and his experience in producing a leading sports hydration beverage, visit https://www.drinkvitamin1.com/

About Mike Taylor | Vitamin 1

Michael Taylor is the founder and CEO of Vitamin 1, a leading manufacturer of sports hydration products. Mike is a decorated U.S. military veteran with decades of experience in Middle East conflicts; he saw the need for healthy, additive-free hydration to help promote performance. Michael is also the President of International Security Assistance Group, a security firm with clients around the world. He has provided training and guidance to military and law enforcement agencies for nearly thirty years.

Mike Taylor | Vitamin 1

P.O. BOX 399
Harvard, MA 01451
United States
(617) 523-9090